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Apps, pliers and sewing machines: Meet the startups testing among festival-goers

Summary in Short:

Several Danish startups and entrepreneurs have user-tested with over 130,000 festival goers at Roskilde Festival annually through The Circular Laboratory initiative. One startup, Neighborlink, aims to build sustainable communities by sharing resources. Another startup, Sewscribe, is a subscription-based sewing platform for upcycling. Oceanwrap, a startup developing seaweed-based bioplastic as an alternative to food plastic, won first prize in a competition. The founders of these startups are gathering feedback at the festival to further develop their products. They hope to attract investors and partnerships to drive revenue and make a positive impact on society.


In recent times, many Danish startups and entrepreneurs have conducted user testing with more than 130,000 happy festival attendees at Roskilde Festival annually. This year, approximately 40 young, eco-friendly companies have been invited to participate in The Circular Laboratory initiative at the festival, where they can engage with guests and gather insights about their own products or solutions. One such startup is Neighborlink, an app platform aimed at fostering strong, sustainable communities to combat loneliness and promote neighborhood connectivity. Founder Luhise Holm envisions breaking down barriers between individuals and encouraging resource-sharing within communities through the platform.

Neighborlink facilitates sharing meals, offering childcare, and exchanging surplus items. While the business model is still evolving, the startup aims to generate revenue through advertising, partnering with local businesses for discount deals, and forming larger collaborations. Holm looks forward to gathering feedback from festival attendees to refine the platform and attract potential investors.

Another innovative startup featured in the Circular Lab is Sewscribe, co-founded by Natacha Vesterberg Nieslen and Laura Banke Poulsen, offering a subscription-based sewing platform and community center for upcycling and creativity. The duo envisions a concept similar to fitness centers, but instead of exercise equipment, Sewscribe provides sewing machines, steam machines, and sewing tools for enthusiasts to utilize. Within four months of inception, Sewscribe aspires to popularize upcycling clothing and provide a space for local designers to share their knowledge.

Similarly, Oceanwrap, founded by DTU students Mika Laursen and Marin Joensen, aims to revolutionize food packaging with a seaweed-based bioplastic alternative. Frustrated by the excessive plastic waste accumulated during grocery shopping, the duo developed this eco-friendly solution. By seeking feedback from festival-goers, Oceanwrap intends to refine its product and progress towards obtaining food approval for their innovative packaging material.

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