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TicTac Learn Enhances E-Learning Solutions Across Europe with Acquisition of AI Startup Skillhabit

Originally published on: 2024-07-02 18:32:44

Summary in Short:

Malmö-based TicTac Group has acquired Stockholm-based AI startup Skillhabit to enhance its technology offerings and expand its reach in the European e-learning market. Skillhabit’s platform uses AI to simplify learning experiences, particularly in employee training and customer education. Through the integration, TicTac aims to provide its customers with access to Skillhabit’s technology and expertise, while introducing Skillhabit’s solutions to its own customer base. This acquisition, part of TicTac’s strategy to lead in the e-learning sector, solidifies its position as a key player in the market and allows it to reach more learners across Europe.


TicTac Group, a leading player in the European e-learning market based in Malmö, has recently acquired Stockholm-based AI startup Skillhabit. This strategic move aims to enhance TicTac’s technology offerings and expand its presence in the e-learning sector throughout Europe.

Skillhabit has created a platform that utilizes artificial intelligence to simplify the development and delivery of learning experiences, particularly in areas like employee training and customer education. The company has already built a customer base in Northern Europe, including Germany.

Strategic Integration and Market Expansion

“Skillhabit has developed an impressive platform that harnesses artificial intelligence to streamline and speed up the creation and delivery of learning experiences,”

stated Carolina Faxe, CEO of TicTac Group.

The integration of Skillhabit is expected to benefit its current customers by granting access to TicTac’s vast network of learning experts and resources. Additionally, TicTac plans to introduce Skillhabit’s technology to its extensive customer base across Northern Europe.

Enhanced Learning Solutions

“We see a perfect synergy between TicTac’s market presence and Skillhabit’s innovative technology and focus on user experience,”

commented Hellen Wohlin Lidgard, Skillhabit’s founder.

Operating in cities like Stockholm, Copenhagen, Oslo, Helsinki, and Berlin, TicTac Group caters to over 4,000 customers across industries such as finance, healthcare, and public administration. This acquisition is a significant move in TicTac’s strategy to lead in the ever-evolving e-learning sector.

With this acquisition, TicTac Group is poised to strengthen its position as a key player in the e-learning market, enriching its offerings and reaching a larger audience of learners across Europe.

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