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Startup grows massively – 1000 customers in six months

Summary in Short:

The online payment solutions market in Denmark and globally is highly competitive, with both international players and Danish companies vying for customers. OnPay, a Danish player, has experienced significant growth in the past six months, with over 1,000 new active stores added to its portfolio. The company attributes this growth to a new go-to-market strategy implemented in 2023, which expanded its customer base beyond its own webshops. OnPay offers competitive features such as fast customer support, integration with popular payment methods, transparent pricing, and a goal to onboard 5,000 new stores in the next year through partnerships and marketing efforts.


An intense competition is underway in the Danish and global online payment solutions market, with established international players vying for new customers. Danish companies like OnPay are also making waves in the industry, with a recent surge in active stores. OnPay credits this growth to a new go-to-market strategy implemented in 2023.

Erik Bruun, E-commerce Sales Director at OnPay, highlights the brand’s fast customer support and integration with popular features like Apple Pay and PayPal. The company’s transparent pricing structure and ultra-fast support with an average phone response time of 14 seconds set them apart from competitors.

With a strategic focus on growth, OnPay aims to onboard 5,000 new stores in the next year. They plan to achieve this through partnerships, referral programs, and enhanced marketing efforts. OnPay, launched in 2016 as a sub-product of Dandomain under team.blue, is poised for further expansion in the online payment solutions market.

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